Google to deliver ad-free Web experience... for a fee

Project will mean users can pay $1-$3 per month for ad-free sites

Tags: AdvertisingGoogle Incorporated
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Google to deliver ad-free Web experience... for a fee Contributor: 'Today's Internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?' (Getty Images)
By  Helen Gaskell Published  November 24, 2014

Google has unveiled a project that offers Web users the option to pay to visit sites rather than see adverts.

According to the BBC, the new project called "Contributor" allows users to pay a monthly fee of between $1 to $3 for ad-free sites and will instead see pixelated patterns replacing the adverts on participating sites.

Contributor describes itself as "an experiment in additional ways to fund the web".

"Today's internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?" it asks.

It has so far signed up websites, including ScienceDaily, Urban Dictionary, WikiHow, Mashable and Imgur to test the system.

Access to the service is currently by invitation only and interested websites can sign up to be on the waiting list. A portion of the money will go to Google and a portion to the website.

To use the service, users must log in via their Google account, which will trigger the ad-free version of sites.

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