Apple to bundle Beats in iOS early next year

Cupertino turns attention to streaming as iTunes downloads wane

Tags: Apple IncorporatedUSA
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Apple to bundle Beats in iOS early next year Apple has 200m active iTunes customers, which dwarfs that of competitors, but Beats Music has only 110,000 subscribers. (Getty Images)
By  Stephen McBride Published  November 20, 2014

Apple Inc plans to bundle recently acquired subscription music service Beats into iOS as early as the first quarter of next year, The Financial Times reported.

The move, which will make the service available to hundreds of millions of Apple device users, will put pressure on Spotify, which currently leads the music streaming space.

Apple bought Beats from Dr Dre and Jimmy Iovine for $3bn, earlier this year. Its first attempt to monetise the property comes at a time when iTunes downloads are dropping and artists such as Taylor Swift have voiced scepticism about the profitability of streaming.

Music analysis company Midia Research estimates Apple has 200m active iTunes customers, which dwarfs that of competitors, but the company also estimates Beats Music has only 110,000 subscribers, which may hamper Apple's attempts to gain ground in streaming.

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