Day in the life: Basak Yolgecti

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day

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Day in the life: Basak Yolgecti
By  Manda Banda Published  November 22, 2014

We join Marketing Manager, Middle East at Veeam Software, Basak Yolgecti as she shares how she spends her day at work.

Name: Basak Yolgecti
Company: Veeam Software
Job title: Marketing Manager – Middle East & SAARC
Years in the role: Eight Months
Years at the company: Eight Months
Previous companies: EMC

I am generally up between 7am – 7:30am. I need a minimum of one hour to have my breakfast and get ready. There are two exceptions on the days that I wake up at 6:30am and go for a run and swim before getting ready.

I drive to work and the commute takes me around 15 minutes to get to the office.

I usually arrive at the office by 9:00am. I check my calendar before leaving home so whilst driving, I start prioritising my tasks in my head. Once I arrive, I prepare my tea before starting to read my internal emails.

Due to the nature of the modern workplace being so demanding, preparation needs to be done before getting to work. As a result, I create a to-do list, which I track throughout the day.

The favourite element in my role is the diversification of the marketing role. Events, advertising, PR, social media are all distinct areas and I get exposed to all of these areas. This definitely requires multi-tasking and being result-oriented in order for one to succeed.

I have long term goals rather than daily tasks for my role. In order to keep track, I do a midweek analysis and establish the balance of the tasks that still need to be completed for that week.


My lunches are usually scheduled according to my meetings. However, if my calendar allows, I try to take lunch between 1 and 2pm.

I always check the ROI on all activities in terms of my contribution to the sales pipeline and revenue. Brand awareness and recognition are other indicators for us to interpret the market penetration.

After every task completed, I tick my to-do list, which consists of daily, weekly and monthly tasks. Checking it is a constant process for me.

Being a licensed swimmer, sport has always played an important role in my life. Running and swimming keeps me happy and healthy. This helps me to stay focused.

After a long day, I enjoy going for a run or skating to clear my mind and relax. Later on, depending on my mood, I either watch a movie at home or meet up with my mates for drinks.

Unless there is an event or any other occasion keeping me awake, I try to be in bed before midnight in order to get a good rest and be ready for the next day.

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