GITEX 2014 Review

Global and regional IT stakeholders from the vendor, distributor, systems integration, solution provider, reseller, service provider and telecoms community turned up for the Middle East’s largest ICT event GITEX Technology Week 2014.

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GITEX 2014 Review
By  Manda Banda Published  November 22, 2014

CommScope exhibits full range

CommScope was at GITEX Technology Week to rebrand and educate its customers on the full range of solutions that the firm provides, a senior executive from the firm said.

Ernie Pickens, senior vice president, New Market Development at CommScope, said that the company wanted to represent itself as more than just an enterprise firm.

“GITEX for us this year was a pretty big event, a pretty big investment for us. And this is for a couple of reasons, the market is changing, and us as a company have changed a lot, and continue to change dramatically. There are a lot of recent acquisitions. We are looking at this as an opportunity to rebrand, and educate the market to all the solutions that we have,” said Pickens.

“The customers have been fragmented around our individual parts of the company, because of more and more changes in the market, people are seeing more value for all the things that CommScope do. So we wanted to make sure that we had a strong presence here for the different solutions that CommScope provides.

“Many times we have come to these shows looking at enterprise customers, because GITEX has been the enterprise-based company show. This year we showing a lot of our wireless technologies, as well as our service provider technologies, because the service providers are starting to have similar needs to the large enterprise customers,” he added.

CommScope is exhibited its portfolio of solutions for data centres, such as iTRACS – an award-winning data centre infrastructure management solution that empowers knowledge-based decision making. The company also showcased its SYSTIMAX solutions.

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