Gooooal! Microsoft enters four-year deal with Real Madrid
Team Redmond scores big with Spanish footy legend, prepares big data value-add for team, fans
Microsoft today announced it is entering into a four-year "collaboration agreement" with Spanish La Liga high-fliers Real Madrid to enact a "digital transformation" of the club.
"We're excited to be helping Real Madrid transform their business with Microsoft services and devices, such as how Surface Pro 3 will be used by players and coaching staff as key work tools," wrote Orlando Ayala, corporate vice president and chairman, Emerging Markets, Microsoft, in a blog post.
The deal will also involve Redmond's team putting together solutions that deliver supplementary and complementary content to the club's fans.
"Powered by Microsoft's cloud solutions, we will offer fans exclusive, personalized and customized content and digital services, available at Santiago Bernabéu [Real Madrid's home ground] stadium and from any location through virtual access to the stadium before, during and after each match," Ayala wrote.
At least some of that content is intended to be real-time visualisation of match data using Microsoft's Power BI for Office 365 to build graphic comparisons of players, matches and other key stats.
"These days, we are all used to seeing in newspapers, magazines and the Web, infographics that do a great job of telling a compelling story," Ayala added. "But from the moment it is published, the data is out of date, and maybe you wanted to know more or go deeper, but can't with that image."