Five minutes with Prem Rodrigues

Regional sales manager for the Middle East, Siemon

Tags: Siemon
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Five minutes with Prem Rodrigues Prem Rodrigues, regional sales manager for the Middle East, Siemon.
By Staff Writer Published  November 25, 2014

What is your role in the ICT industry in the Middle East?
As Middle East regional sales manager, I oversee the entire Middle East region for Siemon. My role focuses on developing new markets and building major new customer relationships with those involved in medium to large data centre and infrastructure projects. My responsibilities include managing the team, managing the channel to market and all our strategic partnerships. Vital to my role is staying up to date with the latest trends in technology within the market.

What do you like  about your job?
The responsibility of managing the entire Middle East region, which is very challenging and dynamic.  I particularly enjoy seeing the market develop. I’ve been in the region from the early days so have seen a huge change and advancement in technology and infrastructure. I’ve been involved with many complex projects with challenging system integration demands and that has proven incredibly interesting and exciting.

How innovative  is the network industry in the Middle East and how can it improve?
There’s always a demand for the latest technology in the Middle East and we are very early adopters for any new technology. One example of this is the extent to which intelligent buildings and convergence have been embraced and capitalised upon. Currently there’s a huge amount of innovation happening in data centres which leads to a thirst for new technologies, including DCIM and new power and cooling technologies. As far as improvement, customers need to spend time analysing and implementing the right solution based on the business need considering long-term TCO and ROI, and not just adopting whatever is newest or the lowest cost.

What are the upcoming trends or products in your sector?
High density and high performing cabling infrastructure that can provide easy migration paths to the next generation of 40 and 100 Gb/s applications. Complete data centre intelligence, which will mean that the data centre becomes easier to manage and monitor – this is about providing timely and actionable information. Green data centres – a work in progress.

Which mobile OS do you prefer?
Apple iOS.

What are your out-of-office hobbies?
I’m a real music fan, I enjoy trying my hand at golf and, above all, spending time with my family.

Top 5
What is your favourite film?
The Wolf of Wall Street

iOS, BlackBerry or Android?

What is your favourite gadget?
Apple TV

Who is your favourite band/musician?
Pink Floyd

What is your favourite book?
The Lord of the Rings

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