Company profile: Orixcom
How Orixcom is educating the market about cloud computing
How did the company start and what is its history to date?
Orixcom was founded in early 2013 by myself with a mission to make it easy for companies to connect to the Middle East and Africa. We have brought together a skilled and experienced team, and together we have created a network operator and cloud services provider specifically focused on the region.
What is your company’s core competency?
Orixcom is an international telecommunications operator and cloud services provider – we enable businesses to easily connect and accelerate their growth in the Middle East and Africa through the products and services that we offer. We provide global connectivity services through our global network infrastructure and cloud services from our cloud platform located in Dubai.
What do you see as the biggest trends impacting your sector?
There are several trends, including latency between the Middle East and key global hubs; data security; data sovereignty; moving to the cloud – public, private and hybrid; innovation among operators; and over-the-top (OTT) partnerships. Also, rather unfortunately, a great deal of nonsense is being talked about cloud, which can make it harder for customers to discern the hype from the reality.
What is your presence in the Middle East region?
Our main commercial and technical offices are based in Dubai, from where we provide services across the Middle East and Africa through many partner channels. We also have offices in Ireland and the UK.
Can you describe some of your biggest regional successes?
One was delivering multi-location connectivity services for a Global 500 customer that wanted to migrate all of its partner clients in the Middle East to a cloud-based application operating in the UK.
They needed a low-latency, highly resilient and secure solution to provide a high-quality end-user experience. Technically, this was quite a challenge as the partner clients ranged from sophisticated large enterprises to smaller family-run businesses spread across five countries of the region. We successfully implemented and delivered the solution within the timelines and budget, and the customer is extremely satisfied. Another success we had was with a global energy company that needed a multi-country and hybrid connectivity solution of fibre and satellite to connect their regional headquarters with key locations in remote and difficult terrain areas of the region.
We worked hard and engaged with key partners to build a successful solution, which is now operational with great end user results for the client. We also enabled a regional operator to extend its international network presence with a cost-effective and resilient solution into Asia. They are now using this to offer services to their customers in the region. And we helped a pan-Asian operator to set up cloud instances in the Middle East to test and prove latencies and quality of service in the region for content-based application delivery.
What are your regional goals for the next year?
Our main goal is continuing to enable success for customers with the products and services they require across the region.
We are seeing opportunities in Iraq and Saudi Arabia along with some countries in North Africa. We will continue to innovate with new connectivity products that we are seeing demand for in areas that are currently underserved.