TRA reveals UAE's most popular smartphone

Data for Q2 of 2014 shows Samsung and Apple record increase in market shares in UAE

Tags: Telecommunications Regulatory Authority - UAEUnited Arab Emirates
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TRA reveals UAE's most popular smartphone The iPhone 5s accounted for 3.5% of total handsets registered on UAE networks.
By  Helen Gaskell Published  November 2, 2014

The Telecommunications Regulatory Authority (TRA) has revealed that the iPhone 5s was the most commonly used Smartphone in the UAE.

According to the TRA's research, which shows statistics for the second quarter of 2014, the 5s accounted for 3.5% of total handsets registered on UAE networks, a figure that increased by 22% during Q2 2014.

Commenting on the review, H.E. Majed Al Mesmar, deputy director general - telecom sector, said, "The report illustrates a number of interesting trends emerging in the UAE's mobile handset market. It also demonstrates the dynamic nature of consumer patterns in relation to handset choices". 

"The findings derived from the TRA's latest piece of research reinforce the vibrancy of the UAE's mobile sector. The TRA is committed to producing research that accurately depicts the current state of the market which in turn, enables the UAE to track its progress and remain ahead of the global mobile industry curve." he added.

The report illustrated that the iPhone 5 was the second most popular smartphone with 2.6% of the market share. The third most commonly used Smartphone was the Samsung S III (2.6%), followed by iPhone 4S (1.9%), Samsung S4 LTE (1.8%), Galaxy S Duos (1.7%), iPhone 4 (1.5%), Samsung Grand (1.2%); Samsung Note 3 (1.2%),BlackBerry Bold 9900 (1.2%) ; Samsung S3 Mini (0.8%).

The iPhone 5s recorded the highest increase in market share during the second quarter of 2014, replacing the iPhone 5 as the most popular smartphone and replacing the Nokia 101/1010 as being the most commonly used handset in the UAE.

The market shares of the Galaxy S Duos, Samsung S4 LTE, Samsung S5 LTE and Samsung Note 3 increased whereas the iPhone 4s, iPhone 4, and BlackBerry Bold 9900 fell.

The report indicated that 46% of all handsets registered on UAE networks were manufactured by Nokia, although this figure has been declining over time. This figure decreased by 4% in Q2 2014.  This was followed by Samsung (22.5%), Apple (10%), BlackBerry (6.8%), LG (0.9%), and HTC (0.9%). Unlike Nokia and Blackberry, Samsung and Apple recorded increases in their market shares in Q2 2014.

During the period between 1 April 2013 and 30 June 2014, 57% of handsets registered on the UAE's networks were smartphones, a figure that increased by 5% in the second quarter of 2014 alone.

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