Tim Cook: Apple Watch will have to be charged 'daily'

Apple CEO says he expects Watch users to charge their devices overnight

Tags: Apple Incorporated
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Tim Cook: Apple Watch will have to be charged 'daily' Cook: We think you're going to end up charging it daily (Getty Images)
By  Tom Paye Published  October 28, 2014

Apple expects users of its upcoming Watch to have to charge the device daily, CEO Tim Cook explained at the Wall Street Journal Digital (WSJD) event in California this week.

When asked about the battery life on Apple's as-yet-unreleased smartwatch, Cook defended the Watch's need to be charged daily by claiming that users will be using the device so much.

"We think you're going to end up charging it daily. Overnight - that's what we think," he said.

"I think given my own experience, and others around it, that you're going to wind up charging it every day. Because you're going to use it so much."

That said, Cook said that Apple was still unsure over how customers would end up using the Watch, due to the fact that the market has very little history. Usage patterns on smartphones and tablets are better understood, he said, so Apple is still trying to understand how general usage on the Watch will pan out.

Apple has still not released specifics around what its Watch will be capable of, despite having announced the device at a largely well received event in October. There has been no talk of battery life or other specifications, and Apple's pricing strategy for the device has so far remained vague as "starting at $249".

Nevertheless, Cook appeared visibly excited about the Watch at the event, claiming that he thought it was a "profound" product. He said that it appealed to fitness and fashion enthusiasts, which are groups that are new to Apple.

"When you wear something, it has to look really cool. It can't be geeky. It has to say something about you," he said.

Also at the WSJD event, Cook fielded questions on Apple's core revenue drivers, given that the iPhone is currently the biggest source of the company's profits. He said that he expects the iPhone to generate at least half of Apple's revenues for the foreseeable future, though he stopped short of explaining what Cupertino's next big revenue driver would be.

He also explained that he thought developers would be well-placed to adopt an iOS-first strategy - which indeed many developers do - and that he wasn't worried about losing market share to the Android mobile operating system.

"I don't think all market share is created equal," he said.

"When you look at the fragmentation on Android, it's far better to put your wood behind an iOS arrow and subsequently port to Android. And many people do that."

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