SIMAH launches new mobile app to mark 10 years

Saudi Credit Bureau launched 'first of its kind' app at World Consumer Credit Reporting Conference in Dubai

Tags: Saudi ArabiaUnited Arab Emirates
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SIMAH launches new mobile app to mark 10 years Al-Mubarak: "Today, SIMAH provides its services to almost all sectors in the Saudi market from banking, government, telecom and insurance." (ITP Images)
By  Helen Gaskell Published  October 21, 2014

The Saudi Credit Bureau (SIMAH) has launched a new mobile smartphone and tablet app to mark its decade anniversary.

The app, which has the ability to trace credit updated reports, notifications and all new inquires is said to be the first of its kind in the region and was showcased to hundreds of delegates at the 9th World Consumer Credit Reporting Conference (WCCRC) which was held in Dubai for the first time.

Nabil Al-Mubarak, CEO of SIMAH, said: "Raising public awareness about SIMAH is very important to us and we have carried out many educational initiatives and awareness campaigns directly targeting the consumers."

"The SIMAHMobile App is just another way for us to connect with our members and provide a reliable service which can collect, exchange and protect credit information. During the last two years, SIMAH sent more than 10m educational and awareness SMS messages and reaching out to people via electronic devices is definitely the way forward for the future," he added.

"Ten years ago, SIMAH was a dream with only a few people looking after it and, like any innovative idea, we started from zero. Today, SIMAH provides its services to almost all sectors in the Saudi market from banking, government, telecom and insurance to manpower, utilities and leasing sectors and being chosen to host the 9th WCCRC is the perfect indication of how far we have come in the global credit reporting industry."

Abdulrahman Al-Hamidy, director general and chairman of the board of the Arab Monetary Fund, who officially inaugurated the 9th WCCRC, opened the conference with his keynote speech on the short-term outlook for the world economy and its impact on credit and credit reporting.

Fourteen other professionals offered their expert advice on the opening day of the conference, which saw senior executives from more than 300 credit bureaus, credit card firms and lenders as well as government officials come together from more than 60 countries to address the latest developments in the credit reporting industry.

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