GITEX 2014 comes to a close

GITEX Technology Week saw many deals announced by major vendors

Tags: United Arab Emirates
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GITEX 2014 comes to a close GITEX 2014 ends today.
By  Mark Sutton Published  October 16, 2014

GITEX Technology Week finishes today, with the 34th edition of the event drawing in more than 3,700 exhibitors from 61 countries, and 100,000 visitors from 150 countries.

Companies including Cisco, Ericsson, Avaya, Saudi Telecom Company (STC), Dell, HP, Microsoft, Etisalat and du all announced deals and strategic agreements during the show. The event also saw a major focus on Smart City and Smart Government initiatives and their impact on the region.

"GITEX Technology Week has hosted an outstanding line-up of conferences and events to drive regiona technology adoption and provide thought leadership for the region's ICT industry,'' said Trixie LohMirmand, senior vice president, Exhibitions & Events Management, Dubai World Trade Centre (DWTC), the show organiser. "We've witnessed a bumper amount of strategic deals for both global brands and local technology leaders, and delivered an excellent turnout of high-quality visitors which has created strong, demonstrable ROI for all our attendees. GITEX is now woven into the innovative fabric of the ICT industry - both regionally and globally.''

GITEX Technology Week 2014 included the second annual Cloud Awards, which recognised the most innovative, cutting-edge implementations of Cloud technology in the region; the return of the Big Data Conference, which featured an international panel of industry thought-leaders, and a series of tailored Industry Briefings, which delivered intensive knowledge-sharing and networking for C-level executives in key industry verticals including banking and finance, retail, government and healthcare.

New features at GITEX Technology Week 2014 included one of the most expansive and diverse smart technology experiences ever assembled at an international ICT trade show. The Smart engagement began with a seamless and paperless registration, check-in and payment process - just one aspect of a new ‘On Track for the Smart Experience' initiative run in conjunction with Etisalat, the show's Official Smart Experience Partner.

Designed to evolve the overall attendee journey by integrating the latest ICT innovations such as smart networking and interactive navigation and marketing powered through the enhanced GITEX TECHNOLOGY WEEK App, ‘On Track for the Smart Experience' gave visitors more power and freedom to navigate the show floor, connect with exhibitors and fellow attendees, manage daily calendars, find conferences and workshops, and even win a brand-new first Lincoln MKC  from the show's Official Smart Car Partner.

Other new features inside the 1,100,000 square feet show included live blogs in English & Arabic, strategically-placed advanced Bluetooth technology-enabled iBeacons and interactive way-finding touch screens.

Finally, GITEX Technology Week's positioning as a strategic gateway into the growing Middle East and African ICT market was reflected by the choice of Nigeria - Africa's largest economy, population and high-growth ICT market - as the show's Official Country Partner. Nigeria, which has 120 million mobile users and 87 per cent mobile penetration by population according to IDC, used GITEX Technology Week to attract foreign investment into its ICT infrastructure to support its rapidly expanding technology market.

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