HP uses GITEX to take aim at counterfeiters
Firm ramps up anti-piracy campaigns
HP Middle East is ramping up its anti-counterfeit campaigns in the Middle East and is using its participation at GITEX TECHNOLOGY WEEK to raise awareness on the impact of fake supplies on the economy.
The company says that, during GITEX, it has been promoting the HP Anti-Counterfeit (ACF) Programme and educational campaigns to channel partners and customers.
Aziz Mohamed, Manager Relations, Middle East, Mediterranean and Africa, says HP is serious about protecting its trademarks and brand through investigations that span borders to disrupt the international trade of illicit products.
“We have an anti-counterfeit website to report potential fake cartridges,” he says.
He says locally, the company has investigative consultants that examine all leads, in order to identify significant dealers of counterfeits and then assist local authorities during follow-up action. “In March this year, we had 460,000 fake products ceased in the UAE after thorough investigations and cooperation with law enforcement agencies,” he says.
707 days ago
may be it was a good deal for hp. but not for me. because i bring one of my friend to gitex, he bought a hp laptop worth around AED-1900. but your dealers told us their is no stock of that models, so you just pay the money we will send it to your address. but now its around one month. but he could not get that laptop yet. he called the dealers many time,. but their we are not getting any positive reply. we trusted in brand HP. thts why we selected that lap also, but your company lost that value. what you hav to say about this.... was it the part of goodwill of HP