GITEX Shopper exhibitors brace for bumper weekend

Confluence of Eid holiday and major product launches hailed as ‘perfect timing’

Tags: Dubai World Trade Centre (www.dwtc.com)Jacky's ElectronicsJumbo ElectronicsSamsung Electronics CompanySharaf DGUnited Arab Emirates
  • E-Mail
GITEX Shopper exhibitors brace for bumper weekend Since opening day, the region’s premier consumer technology fair has played host to tens of thousands of bargain hunters.
By  Stephen McBride Published  October 1, 2014

As GITEX Shopper 2014 enters its fifth day at Dubai World Trade Centre, exhibitors are bracing for a surge in sales over the Eid Al Adha holiday weekend.

GALLERY: Inside GITEX Shopper 2014

ITP.net’s GITEX Shopper Bargain Guide 2014

According to event organiser, DWTC, since opening day on 27 September, the region's premier consumer technology fair has seen tens of thousands of bargain hunters browsing the stands of vendors such as Samsung and Lenovo, and power retailers like Jacky's Electronics, Jumbo and Sharaf DG.

"There is no question that GITEX Shopper is a must-attend event for both UAE residents and visitors, and the volume of traffic that the show enjoys makes it an extremely valuable retail channel for our exhibitors," said Trixie LohMirmand, senior vice president, DWTC. "We've received reports from both power retailers and standalone brands of bumper sales results already, and with this weekend's Eid Al Adha break, plans are in place to re-stock stands to meet the increased demand expected."

GALLERY: Inside GITEX Shopper 2014

ITP.net’s GITEX Shopper Bargain Guide 2014

"Sales during the first three days have certainly picked up and we are optimistic that we will exceed our sales expectations once again," said Mahesh Chotrani, assistant vice president, Jacky's Electronics. "Typically, the amount we sell in the eight days of GITEX Shopper is equivalent to two month's revenue in our stores. With the last few days of the event overlapping with Eid holidays, and with 60% of our sales typically being generated from the last four days of GITEX Shopper, we expect many local residents and GCC tourists will come to check out the latest deals and exciting bundles.

Continues on next page>>

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code