Samsung to stop sales of laptops in Europe

Tech giant follows in Sony's footsteps as laptop sales stabilise

Tags: Samsung CorporationSony Corporation
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Samsung to stop sales of laptops in Europe Samsung: "In Europe, we will be discontinuing sales of laptops including Chromebooks for now."
By  Helen Gaskell Published  September 24, 2014

Samsung has decided to stop selling its laptops in Europe, according to tech site PC Advisor. The move follows Sony's recent decision to abandon its laptop business and sell Vaio to another Japanese company in February last year.

There were no new devices from Samsung at IFA 2014 in Berlin. The firm's main recent releases have included the Ativ Book 9 Plus and Ativ Book 9 Lite.

"We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region - and is not necessarily reflective of conditions in other markets," said a Samsung spokesperson.

"We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories."

PC sales have reportedly stabilised across companies recently. Toshiba also revealed plans to cut back on consumer PCs, though the company won't abandon the sector completely. Instead, it plans to put more emphasis on enterprise machines.

There has been no information how this will affect the company in terms of job losses.

1150 days ago
Henry Hallan

I ordered a Chromebook in July. Nobody had stock. Now Samsung say they had poor sales -- but this customer wanted to buy but couldn't. Is this a market problem or a poor choice of distributors, perhaps?

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