Little-known smartphone brand Xolo makes splash at Atlantis

Indian devices vendor Lava rolls out handset range at Dubai venue

Tags: Lava International (www.lavamobiles.com)United Arab Emirates
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Little-known smartphone brand Xolo makes splash at Atlantis The Xolo Q700S+ is a budget model with a 4.5-inch 480x854 (FWVGA) IPS display.
By  Stephen McBride Published  September 22, 2014

Indian devices vendor Lava today introduced its sizeable Xolo range of smartphones to the Middle East market at a launch event in Atlantis The Palm, Dubai.

GALLERY: Lava's Xolo range - something for everyone

Lava International was founded in 2009 and introduced the Xolo brand in 2012. It claims to be the first South Asian smartphone maker to work with Intel on its device processors and also claims to be the first to have made a 4G handset.

While the company uses Microsoft Corp’s Windows Phone on its tablets, it opts for Google Inc’s Android on its phones. One handset, the Xolo Hive 8X-1000, uses a hub called Hive to offer artist-designed UI themes to users. By signing into the hub using Google credentials, themes can be downloaded for free.

Hive is collaborative, so users can upload their own themes. Each theme contains icon and animated wallpaper designs, but also interactive concepts on how to, for example, unlock phones, each of which are unique to the theme design.

The company has appointed Jumbo Electronics as its exclusive distributor in the region ahead of GITEX Shopper 2014, but Lava executives at the launch said other retail outlets would also be selling the product line at a later date. For now, Jumbo will manage distribution across all channels in the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets.

GALLERY: Lava's Xolo range - something for everyone

Xolo has forged partnerships with a number of big industry names, such as Intel, NVIDIA, AMD and Qualcomm, in pursuit of a viable product mix.

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