R&M to celebrate 50th anniversary at GITEX

Cabling company will show its latest offerings at exhibition

Tags: R&M Middle EastUnited Arab Emirates
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R&M to celebrate 50th anniversary at GITEX Labry: "We have clearly identified our objectives for GITEX- strengthen relationships with existing partners and customers; demonstrate our latest solutions to attract new partnerships, and gain insights into market trends and requirements through engagement with regional ICT decision makers."
By  Helen Gaskell Published  September 14, 2014

Swiss structured cabling specialist, R&M is set to celebrate its 50th year anniversary at GITEX TECHNOLOGY WEEK.

The company will demonstrate its portfolio of data centre, office cabling and FTTx products at GITEX, which takes place from the 12th to the 16th of October, 2014.

Commenting on the company's goals for its GITEX participation, Jean-Pierre Labry, executive vice-president of R&M Middle East, Turkey and Africa said, "We have clearly identified our objectives for GITEX- strengthen relationships with existing partners and customers; demonstrate our latest solutions to attract new partnerships, and gain insights into market trends and requirements through engagement with regional ICT decision makers."

The company also hopes to make further inroads into the Central African IT market by engaging with IT decision makers from the region who will be attending GITEX. "We see huge potential in Africa as it is an emerging market and connectivity is one of main IT requirements in every high-growth sector. This is why we have earmarked North, East and West Africa as focus areas for our efforts and expansion," added Labry.

R&M will exhibit its R&MinteliPhy solution for Automated Infrastructure Management (AIM) as well as highlighting the capabilities of its Dubai-based patch cord assembly facility which it says produces the highest-quality, individually tested Cat.6A cabling.

In a joint statement, Martin and Peter Reichle, the company owners said, "Over the last 50 years, R&M has grown from strength to strength while remaining true to the core values and ethics of our family-owned organisation. We are now one of the leading cabling suppliers in the Middle East, Turkey and Africa, thanks to our sustainable strategy of establishing a local presence, streamlining the supply chain, establishing technical expertise and strategic marketing, and customizing our portfolio according to the needs of local markets. GITEX is the perfect platform for us to commemorate our landmark anniversary together with our valued customers and partners."

To mark the milestone, Martin and Peter Reichle and Michel Riva, the CEO will attend the exhibition and host a celebration and dinner for over 100 of the company's customers and partners.

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