Apple launches Watch without ‘i’

Cupertino winds up in wearable market with range of wristwear

Tags: Apple IncorporatedUSAWearable device
  • E-Mail
Apple launches Watch without ‘i’ The Apple Watch: pressure on Samsung. (Justin Sullivan/Getty Images)
By  Stephen McBride Published  September 10, 2014

Many Apple fanbois may be pouting this morning because it's not called the iWatch, but Apple has nonetheless officially entered the wearables market with, in its own words, "[our] most personal device ever".

GALLERY: iPhone 6 handsets

GALLERY: Apple Watch

ANALYSIS: Just another iLaunch, or a new line in the sand?

With the Apple Watch, the Cupertino-based firm has stuck firmly to its trademark aesthetic approach. It features a specially crafted Digital Crown GUI, which Apple is particularly proud of, referring to the design as "the most revolutionary navigation tool since the iPod Click Wheel and iPhone Multi-Touch".

The Watch is a companion device, like Samsung's first two generations of Gear wristwatches. It pairs with an iPhone through Wi-Fi 802.11b/g and Bluetooth 4.0. It allows the user to send and receive messages and answer calls to their iPhone. Apple Watch also introduces a range of health and fitness apps.

"Apple introduced the world to several category-defining products: the Mac, iPod, iPhone and iPad," said Apple CEO, Tim Cook. "And once again Apple is poised to captivate the world with a revolutionary product that can enrich people's lives. It's the most personal product we've ever made."

"With Apple Watch, we've developed multiple technologies and an entirely new user interface specifically for a device that's designed to be worn. It blurs the boundary between physical object and user interface," said Jonathan Ive, Apple's senior vice president of Design. "We've created an entire range of products that enable unparalleled personalisation."

GALLERY: iPhone 6 handsets

GALLERY: Apple Watch

ANALYSIS: Just another iLaunch, or a new line in the sand?

With Digital Crown, Apple has attempted to marry interface design with a smaller-sized device, allowing users to scroll, zoom and navigate without obstructing the display. The Digital Crown also serves as the Home button and a way to access voice-control app Siri.

Continues on next page>>

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code