Fujifilm launches X30 digital camera

Premium compact features Real Time Viewfinder

Tags: FujiFilm MEA ( www.fujifilm-mea.com)
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Fujifilm launches X30 digital camera A display lag time of 0.005 seconds allows the X30’s newly developed Real Time Viewfinder to ‘give users a true representation of the image’.
By  Stephen McBride Published  September 9, 2014

Fujifilm has released its X30 premium compact digital camera for the Middle East region.

Now in its third generation, the X30 is the successor to the X20, and features an enhanced viewfinder along with a host of other upgrades.

A display lag time of 0.005 seconds allows the X30's newly developed Real Time Viewfinder to "give users a true representation of the image, including exposure previews".

A 12MP 2/3-inch X-TransTM CMOS II sensor and its EXR processor II combine in pursuit of "high quality, sharp images and fast image processing". Further additions include a new control ring along with extra dials and function buttons for more control and a tilting 3-inch 920K-dot premium clear LCD monitor. The X30 is capable of shooting approximately 470 photos on one charge, according to Fujifilm, which cited its high battery capacity models and a new, energy-saving design.

The X30's design is targeted at high-speed performance, along with high resolution and low noise. Fujifilm claims it has "the world's fastest auto-focus speed of 0.006 seconds, a start-up time of 0.5 seconds, shutter time lag of 0.01 seconds and shooting interval of 0.3 seconds".

The camera shoots video in full high-definition format at 60fps and high-speed continuous shooting of 12fps (18 frames continuously during JPEG shooting) at full resolution is possible, Fujifilm said.

The camera's designers have paid particular attention to its high precision lens, made up of 11 glass elements in nine groups, including three aspherical lens elements and two ED lens elements. The result, according to Fujifilm, is "an ultra-bright lens with a wide-angle maximum aperture of f/2.0 and telephoto maximum aperture of f/2.8".

The optical 4x manual zoom lens allows "quick, precise control" over composition. The use of metal for the lens barrel and its internal structures is intended to provide a smoother zooming action, while the Super Macro mode allows photographers to get as close as 1cm from the subject.

Additionally, the X30's lens incorporates seven diaphragm blades, which enable the creation of a soft ‘bokeh' effect to make subjects stand out from the background.

"The X30 delivers premium performance and captures high quality images," said Yuta Kawamura, marketing manager, Electronic Imaging Division, Fujifilm Middle East and Africa. "Due to its compact and lightweight design, the X30 is an ideal camera for photographers, professional and amateur alike, to carry around in their pockets. Quick start-up and fast auto-focus speed, guarantee that the users will never miss a shot."

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