Twitter tests new 'Buy' button

New button will allow users to purchase products directly from a tweet

Tags: E-commerceTwitter Incorporation
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Twitter tests new 'Buy' button Twitter: "Users will get access to offers and merchandise they can't get anywhere else".
By  Helen Gaskell Published  September 9, 2014

Twitter has announced it has begun testing a way for users to buy products on the micro blogging site.

The company said in its blog Monday that a small percentage of US users will see a "Buy" button on tweets from Twitter's test partners, which will allow consumers to buy a product directly from the tweet. The number of test users will grow over time, it added.

"This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can't get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We're not building this alone: we've partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon." The blog said.

After clicking the "Buy" button, users will get additional product details and be prompted to enter their shipping and payment information. Once they are entered and confirmed, the order information is sent to the merchant for delivery.

Twitter added that payment and shipping information is encrypted and safely stored after a user's first transaction, advising shoppers that they can easily buy on Twitter in the future without having to re-enter all of their information.

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