Software AG appoints Mike Saxton as Middle East SVP

Industry veteran being moved from previous position in Asia-Pacific to drive Gulf growth

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Software AG appoints Mike Saxton as Middle East SVP Saxton: Our business mantra is to deliver successful project outcomes for our customers
By  Tom Paye Published  August 27, 2014

German enterprise software vendor Software AG has appointed Mike Saxton as its new senior vice president for the Middle East and Turkey regions, it announced this week.

Saxton was chosen to head up the Middle East due to the success he had seen working for Software AG's leadership team in the Asia-Pacific region over the past couple of years, the company said in a statement. He joined that team in 2012 and drove customer engagement and successful project outcomes, Software AG said.

Saxton said that he wanted to use the similarities between the Asia-Pacific and Middle East markets to his advantage in his new role.

"Asia-Pacific and the Middle-East and Turkey have some surprising similarities", he said.

"The exponentially expanding China bears some resemblance to the emerging markets in our region, Singapore, Australia, and the stabilising economies of Saudi Arabia, United Arab Emirates and Qatar."

Saxton added that Software AG sees a shift in how companies create value - he said that success will not be driven by classical manufacturing expertise, but more by intelligent business operations. He said that he wanted to turn Software AG Gulf into a pioneer in the field of business intelligence, claiming that the vendor would help to influence the way the market goes.

"Software AG brings to the region a winning combination of a stable, and well- engineered German software, which provides the financial stability of a E1BN organisation and a network of local and international partners," he said.

"Our goal and our business mantra is to deliver successful project outcomes for our customers based on a meaningful return on investment."

Before joining Software AG, Saxton had developed a 25-year-long career in IT, the last 15 of which have been specifically in enterprise software. The vendor claimed he has helped many national and international organisations gain good returns on investments thanks to the IT deployments that has advised on.  

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