GfK, DISTREE Events expand conference agenda

Market research firm will manage GfK Summit sessions at DISTREE events globally

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GfK, DISTREE Events expand conference agenda Hemraj says the alliance with GfK is testament to the analyst firm's channel visibility and ability to deliver relevant content to key channel decision makers.
By  Manda Banda Published  August 19, 2014

DISTREE Events has announced an extension of its global agreement with market research firm GfK, in a move that will see the market tracking firm manage summit sessions at all DISTREE events.

As part of an expanded alliance, GfK will host and deliver dedicated GfK Summit sessions at each DISTREE event taking place around the world.

According to Distree, the first GfK Summit session will be held at DISTREE Asia Pacific (APAC) in Singapore, which takes place from 8th to 10th October 2014. The second GfK Summit for this year is scheduled for DISTREE Brazil and Latin America, which takes place from 22nd to 24th October 2014, said the company. The GfK Summit sessions will also be included at all DISTREE events scheduled to take place in 2015, the company said in a statement.

Farouk Hemraj, CEO at DISTREE Events, said: "This is a natural evolution of our global partnership with GfK and is testament to their end-to-end channel visibility and ability to deliver focused and relevant content for the VIP channel executives that will attend the GfK Summits."

"GfK has a unique ability to deliver value-added content to our delegate base of technology and consumer electronics (CE) vendors, distributors, resellers, retailers and e-tailers at each regional DISTREE event. It is also an opportunity for GfK to showcase the breadth and depth of its channel data tracking products and services."

The GfK Summits will form part of the overall conference agenda at each DISTREE event, giving delegates the opportunity to access a range of expert-led presentations and interact with GfK's local team of experts. In addition, GfK said it will focus on market and category trends in each region and also provide information on its new GfK Supply Chain Management (SCM) Insights service.

Rudi Aunkofer, global director IT at GfK, said: "GfK is now the first agency worldwide able to combine the complex data sets for distribution, retail and reseller information into one single database. Our clients can get consistent reporting across more than 70 countries worldwide, segmented by regions, features, channels, customers and price bands. This universal view will make it much easier to identify improvements and efficiencies within their supply chain, to optimise performance and profitability."

"Within the GfK Summit sessions at the upcoming DISTREE Events, local experts from GfK will provide market insights aligning distribution data and point of sales figures data to boost revenue opportunities through competitive channel management. In addition GfK will evaluate the market potential of the latest trends and share their market expectations for the latest products," he added.

DISTREE Events has also confirmed that a new GfK advice service will launch at DISTREE EMEA 2015, which takes place in Monaco from 24th to 27th February.

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