A day in the Life: Hesham El Komy

Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day

Tags: Brocade (www.brocade.com)
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A day in the Life: Hesham El Komy
By  Manda Banda Published  August 26, 2014

We join Regional Marketing Manager at Brocade Communications, Hesham El Komy as he shares how he spends his day at work.

Name: Hesham El Komy
Company: Brocade Communications
Job title: Manager, Regional Marketing
Years in the current role: 2 months
Years at the company: 2 months
Previous companies: EnterpriseDB, Red Hat and Infor

Although my waking up time is dependent on the day, I am generally up at 07:30hrs. This gives me enough time to prepare for work, have a bite to eat and take my son to school.

The Commute: I usually drive to the office and currently, my trip to work is around 10 minutes which is bearable and any more than 15 minutes I would consider moving.

On a typically day, I get to the office at 08:30 and if I haven’t had breakfast, I will eat an apple whilst preparing my daily to-do list against my week’s objectives. Then on to emails…

As part of my morning ritual of preparing my to-do list from the larger monthly goals, I must prioritise the tasks at hand. Generally, it is based on deadlines, impact on the business and opportunity cost.

By far the most enjoyable element of my role is the ever changing facets of what needs to be done. It offers me lots of variety which is vital.

Being able to prioritise is essential to ensure that what is being done now will have some impact. Most of what I do today has effects at much later dates.

Lunch Time: An hour sounds lovely and lunch happens when it happens unless there are plans with partners, colleagues or agencies. I try to eat light, leaving space for a family meal.

Personally, I try to take my head away from the work focus during the lunch break.

I measure myself against my contribution to the sales pipeline. Secondary to this but in no means less valuable is awareness, perception and visibility in the market.

I tend to do a mid-week checks, not so much a daily check on what has been achieved so far. Work is no longer a 9am to 5pm scenario nowadays.

In today’s workplace, it is up to the individual to decide what needs to be done by when and work back from there.

With my mid-week review on set targets and priorities, I always guard against going off track.

The best end to a work day for me is getting home and doing activities with my kids, be it in the pool or just random play.

Although exercising is important, my capacity to train has lessened with a growing family. I do aim to play tennis and swim regularly.

Aside from training and a bit of sporting activity, I normally relax by reading a book as that tends to work well for me.

The aim is to get to bed before midnight. This is easier said than done especially if there are work activities or events that take place in the evening.

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