Logicom adds HP supplies to its portfolio

Distributor now has complete range of HP’s PPS offerings

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Logicom adds HP supplies to its portfolio Raj: "With Logicom's reach and market leadership in HP distribution we are confident to make HP supplies a successful addition for our valuable partners."
By  Manda Banda Published  August 10, 2014

Logicom, a regional distributor of IT solutions and services, has announced that it has added HP supplies to its portfolio.

Under the accord, which is effective immediately, Logicom will complement its HP printing array with the addition of consumables. The company said the latest addition will further strengthen its partner offering and value added proposition.

Up until now, Logicom only offered HP inks and toners in Jordan and Lebanon. With this new partnership, the company now covers the regions of UAE, Iraq, Oman, Bahrain and Yemen.

"With the addition of HP supplies; we will now be able to offer all the HP PPS product categories. This will add value to our customer proposition as a one stop shop for HP computing and printing technology. With Logicom's reach and market leadership in HP distribution we are confident to make HP supplies a successful addition for our valuable partners. This will also provide us with the opportunity to re-establish our retail distribution in the Gulf," said Sajith Raj, general manager, Logicom Dubai.

Mathew Thomas, general manager, HP Printing and Personal Systems Group Middle East, said: "Logicom is one of the fastest growing and most qualified supplies distributors that HP has the privilege to have a partnership with in the region. Their demonstrated success in addressing the market is a guarantee to our customers that they will always have the products they require when they require them."

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