ATTO partners with StorIT for Middle East

Regional VAD to help build ATTO’s channel network in the region

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ATTO partners with StorIT for Middle East Vedantham says partnering with ATTO complements the existing data management and storage solutions array.
By  Manda Banda Published  August 5, 2014

StorIT, a data storage specialist VAD in the Middle East and North Africa (MENA) region, has announced that it has signed a distribution agreement with ATTO Technology Inc, a maker of storage, network connectivity and infrastructure solutions for data-intensive computing environments.

In terms of the agreement, StorIT will promote and distribute ATTO's complete range of end-to-end solutions across the Middle East and India markets.

"We are pleased to announce our new partnership with ATTO Technology, an established leader in high-performance storage connectivity solutions. Leveraging new storage architectures, their products deliver fast performance and enables users to effectively maximise their data throughput with, high-performance appliances in a big data environment. Their best-in-class products complement our existing portfolio and add value to our data management offerings. By leveraging our strong channel network in the Middle East and India, we plan to increase ATTO's business and market share within these markets," said Suren Vedantham, group managing director, StorIT Distribution Fzco.

Vedantham added that by leveraging our strong channel network in the Middle East and India, we plan to increase ATTO's business and market share within these markets. We look forward to working closely with their global and local teams to ensure that our resellers have the right tools, resources, training and support to sell ATTO's solutions effectively."

As ATTO's value-added distributor, StorIT will help the vendor identify and onboard systems integrators and resellers, provide value-added services and conduct focused channel development and enablement activities such as training, certifications, systems design and architecture, implementation support and services to name some. The distributor will also work closely with ATTO's global sales and support teams to ensure its channel network receives strong pre-sales, marketing, implementation and post-sales services to effectively sell ATTO's diverse portfolio of product solutions.

"We are excited to be working with a respected distribution partner like StorIT, as they now bring ATTO products to their diverse portfolio of solution providers," said Jeff Marks, director of Worldwide Channel sales at ATTO Technology, Inc. "The IT market is changing radically and users are faced with new challenges that require a much higher level of performance from their infrastructures. ATTO's expertise in developing ground breaking technology for over 25 years, coupled with StorIT's strong integrator relationships, delivers to customers in the region unique solutions for today, and tomorrow's performance driven IT environments."

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