Apple's MacBook Pros get performance boost, price cut

Retina MacBook Pros see RAM enhancement, while non-Retina notebook gets $100 price cut

Tags: Apple Incorporated
  • E-Mail
Apple's MacBook Pros get performance boost, price cut The entry-level, 13-inch MacBook Pro with Retina Display now sports a dual-core, 2.6 GHz Intel Core i5 processor
By  Tom Paye Published  July 30, 2014

Apple yesterday announced updates to its MacBook Pro line of notebooks, which now sport faster processors, more memory and revised price tags.

The entry-level, 13-inch MacBook Pro with Retina Display now sports a dual-core, 2.6 GHz Intel Core i5 processor, and 8 GB of RAM, up from 4 GB, Apple said. Meanwhile, the top-of-the-line 15-inch Retina MacBook Pro now starts with 16 GB of RAM, up from 8 GB.

The extra RAM will come at no extra cost, meaning that the base 15-inch version will retail for $2,449, while the base 13-inch one will retail for $1,299, Apple said.

Cupertino has also revised the pricing on its non-Retina, 13-inch MacBook Pro, which is now $100 cheaper and starts at $1,099. That model still makes do with 4 GB of RAM, but Apple described it as a popular system with switchers from Windows.

Having released its second-quarter results for 2014 last week, Apple announced that Mac sales were up 17.6% to a record 4.4m units. That includes models from the desktop iMac and lightweight MacBook Air lines.

Small improvements to each line have helped to drive this growth. In April, Apple quietly upgraded the processors on the MacBook Air line, and cut the price of the entry-level, 11.6-inch model to $899.

And in June, the company unveiled a new entry-level iMac, which costs $1,099 - a full $200 cheaper than the previous entry-level model.

Apple has also adopted a policy of offering free OS X software upgrades to Mac users. Last year, OS X 10.9 Mavericks was offered for nothing, whereas before software upgrades would cost around $30. It is expected that the next major OS X upgrade, 10.10 Yosemite, will also be free when it is released to the public in the autumn.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code