Five minutes with Hesham El Komy

Hesham El Komy, Regional marketing manager, META, Brocade Communications

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Five minutes with Hesham El Komy Hesham El Komy, Regional marketing manager, META, Brocade Communications
By Staff Writer Published  July 29, 2014

What is your current role in the ICT industry in the Middle East and what are your responsibilities?

My current role is as regional marketing manager for Brocade, and the territory covered is the Middle East, North Africa, Turkey, Greece and Pakistan. This is an all-encompassing marketing role within the region, and as such one of the key responsibilities is like acting as a bridge between corporate communications and the local team to ensure that the messages created at a global and EMEA level are filtered down to a regional level.

What is the best thing about your job?

The variety of the role at hand keeps it interesting. One day it could be delivering a keynote presentation to 500 senior IT staff in Riyadh about the future of technology in a cloud-based world, the next it could be sitting down in Istanbul with a partner deciding what we need to do together to generate sales leads. As they say, variety is the spice of life and this role certainly does have plenty of spice.

How innovative do you think the network industry is in the Middle East?

In the Middle East, we are in a unique position as there are plenty of new greenfield projects across the region. Unlike the more developed regions, where their projects tend to be maintenance or growth-based, so their ability to think outside the box or try something new is somewhat diminished. Here there is the option of implementing the latest and greatest technologies as there is nothing to replace — this gives the vendors some level of freedom as to what is being proposed and how much of the project is new and innovative technology.

What are the upcoming trends in your sector?

The two key buzzwords are SDN (software-defined networking) and NFV (network functions virtualisation). SDN has the potential to shake up the networking industry, which is good news for some as the sector has been rather static for a number of years. To solve today’s challenges, the new network needs flexibility, intelligence, and distributed control — in short, it needs virtualisation. By embracing a cloud-optimised, scalable, adaptive network, network operators can overcome the constraints they face.

What are your out-of-office hobbies?

I enjoy spending time with my kids. Also, I love spending time on track days, or anything to do with motor sport. I try to go to watch two F1 races per year.

Favourite film?
The Bourne Series.

Mobile OS?

Favourite gadget?
MacBook Air.

Who is your favourite band/musician?

Snoop Dogg — his older work.

What is your favourite book?
The Da Vinci Code.

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