Etisalat launches first smartphone protection plans in the UAE

Protection plans will start from at AED120 for a 6-month cover or AED250 for 12 months

Tags: AXA InsuranceEmirates Telecommunications Corporation InternationalUnited Arab Emirates
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Etisalat launches first smartphone protection plans in the UAE The protection plans, in partnership with AXA Insurance, are available to all customers at the time of purchase of a new smartphone from Etisalat's business centres or outlets in the UAE.
By  Helen Gaskell Published  July 23, 2014

Etisalat has launched the region's first smartphone protection plans which protect handsets within and outside UAE from theft and accidental damage.

The protection plans, which are in partnership with AXA Insurance, are available to all customers at the time of purchase of a new smartphone from one of Etisalat's business centres or outlets in the UAE and can protect against accidental damage including cracked screen, forced theft, liquid damage and defects not covered under phone's existing warranty.  

Commenting on the launch, Khaled ElKhouly, chief marketing officer at Etisalat UAE, said, "Etisalat has been at the forefront offering its customers innovative products to meet their end-to-end requirements. Now, not only we are giving our customers the choice of the latest smartphones through our Smartphone Plans, which offer free smartphones with data and minutes, we are also providing them with protection on smartphones that they purchase.

"Our competitively priced smartphone protection plans provide our customers with complete peace of mind. Customers can be confident knowing that their phone is protected if anything were to happen to it. At a small price, they can enjoy greater comfort now than having to pay for a costly new phone later", he added.

If a customer whose device covered under smartphone protection plan is accidentally damaged, the customer can raise a claim with AXA Insurance directly. Depending on the nature of the damage, the device will either be repaired or replaced for the customer. Plans are priced at AED120 for a 6-month cover or AED250 for 12 months.

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