E-LIFESTYLE SURVEY 2014: Power retail appeals

Gulf consumers prefer to shop their electronic gadgets from power retail stores, ITP.Net survey finds

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E-LIFESTYLE SURVEY 2014: Power retail appeals Punjabi says the high street will remain a struggle as more traffic moves into shopping malls. (ITP Images)
By  Manda Banda Published  July 22, 2014

Gulf consumers prefer to purchase their consumer electronics from electronics megastores like Plug-Ins, Emax or Jacky's than general retail outlets, independent specialist stores or brand stores, Channel Middle East can reveal.

The inaugural ITP.net e-Lifestyle Survey 2014 showed that 46.7% of respondents favoured these kinds of outlets and only 19.78% reported shopping at general retail outlets such as Virgin Megastore, while 11.81% fancied brand stores like Samsung and BlackBerry to buy their electronic goods.

The ITP.net e-Lifestyle Survey was run online during May and early June. The anonymous poll sought to form a picture of how GCC citizens interact with technology at the consumer level, asking questions about preferences, favoured brands, spending patterns and usage habits.

More than half of the respondents (54%) were aged between 21 and 40 and split between 85% male and 15% female. Some 69% lived in the UAE, a further 12% in Saudi Arabia, with the rest spread evenly throughout other Gulf countries.

The survey showed that when Gulf residents get out their wallets to buy electronic goods, their dirhams, dinars and riyals go overwhelmingly to electronics megastores, such as those run by the major power retail chains like Plug-ins, Emax, Jumbo Electronics, Sharaf DG and Jacky's Electronics.

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