AMD's Project Skybridge brings device fight to Intel

Chip maker's push to give OEMs and ODMs x86 and ARM options

Tags: AMD (www.amd.com)
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AMD's Project Skybridge brings device fight to Intel Read says AMD can now provide high-performance 64-bit ARM and x86 CPU cores.
By  Manda Banda Published  July 14, 2014

AMD has added fresh ammo to its fight with Intel following the unveiling of 'Project Skybridge', which gives the chip maker a chance to offer OEMs and ODMs options in hybrid notebook space.

Both AMD and Intel are fighting ARM-based device makers, such as Qualcomm, for relevance in the tablet market and two-in-one hybrid notebook space.

AMD Project Skybridge is an attempt to bridge the gap between x86 and ARM chip architecture by creating a single motherboard that would support either chip architecture and can run Windows, Linux or Android.

AMD said Project Skybridge is a design framework centred around a product family that supports a variety of vertical opportunities -- including embedded systems, two-in-one devices, notebooks and even micro-servers to help customers innovate and reduce time to market.

AMD also announced a roadmap of near- and mid-term computing solutions that harness the best characteristics of both the x86 and ARM ecosystems, called "ambidextrous computing." The cornerstone of this roadmap is the announcement of AMD's 64-bit ARM architecture license for the development of custom high-performance cores for high-growth markets.

"Before this annoucement, AMD was the only company to deliver high performance and low-power x86 with leadership graphics. AMD now takes a bold step forward and has become the only company that can provide high-performance 64-bit ARM and x86 CPU cores paired with world-class graphics," said Rory Read, AMD president and CEO. "Our innovative ambidextrous design capability, combined with our portfolio of IP and expertise with high-performance SoCs, means that AMD is set to deliver ambidextrous solutions that enable our customers to change the world in more efficient and powerful ways."

The market for ARM- and x86-based processors is expected to grow to more than $85bn by 2017.

Project Skybridge creates a one-socket-fits-all platform for PCs and embedded systems with a pin-compatible processors design that can use either the x86 or ARM architecture.

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