YouTube renews Hollywood schmooze campaign

Google-owned streaming site again pursues talks on funding premium content

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YouTube renews Hollywood schmooze campaign
By  Stephen McBride Published  July 14, 2014

Google-owned YouTube has renewed its strategy of pursuing funding deals with Hollywood and independent producers for the delivery of high-end content, Reuters reported.

YouTube is trying to boost unit costs for advertising space through the broadcasting of premium video, and according to one source the streaming site is prepared to offer between $1m and $3m for a series.

Another source said YouTube was targeting shows shorter than the 30-minute format recently favoured by sites such as Amazon.

YouTube claims more than 1bn unique visitors per month, comfortably taking the number-one spot in video-streaming website rankings. But the lack of premium content has supressed advertising revenues.

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