MBRSG launches new website

Improved site to enhance communications with key stakeholders

Tags: Mohammed Bin Rashid School of Government (MBRSG) (www.mbrsg.ae/)United Arab Emirates
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MBRSG launches new website MBRSG has launched its new website to improve communications.
By  Mark Sutton Published  July 7, 2014

The Mohammed Bin Rashid School of Government (MBRSG) has relaunched its website to offer improved access to information and integrate new channels.

MBRSG, a research and teaching institution focusing on public policy in the Arab world, has revamped the website to reflect its growing status as a knowledge repository for the UAE government and society. The new site is intended for the private and public sector and academia to access its reports and research, information on courses and to interact with MBRSG.

A news section has been added to keep web users updated with the latest relevant stories. The portal facilitates content and image sharing via social media and reciprocally hosts feeds from similar networking platforms.

Dr Ali Sebaa Al Marri, executive president, Mohammed Bin Rashid School of Government, said: "Communication has rapidly evolved in the past few years into being more interactive and audiences now tune into multiple channels depending on their preferences. Our new integrated, two-way approach addresses these changing trends.  

"We are keen to engage with our stakeholders on a deeper level and are confident that the new website, coupled with our social media platforms, will allow us to strengthen our communication with them." 

Mohammed Al Khatib, director of Corporate Communication at MBRSG, said: "This is a translation of our strategic goals of increasing our outreach and engaging various demographic groups in a smart knowledge transfer medium. We have further plans to focus on social media and applications of smart government, smart education and knowledge.

"Our website is no longer simply an information tool. We have moved away from a strictly information disseminating model to an interactive one seeking to maximize stakeholder engagement across all cross-sections."

Salha Bu-Kattara, E- Marketing and Communication Manager at MBRSG, said: "The new portal focuses on appealing to the visitor's sensibilities and ensures interactivity through sharing and transferring knowledge and adding value to research and public performance.

"In addition to the website, MBRSG is active on Facebook, Twitter, LinkedIn, YouTube and Instagram. The school also releases regular podcasts, offering audiences constant and convenient access to lectures, debates and seminars," Bu-Kattara added.

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