E-LIFESTYLE SURVEY 2014: Results in full

ITP.net walks you through the full findings of our comprehensive survey on Gulf tech consumerism

Tags: ITP Publishing GroupUnited Arab Emirates
  • E-Mail
E-LIFESTYLE SURVEY 2014: Results in full The ITP.net e-Lifestyle Survey was run online during May and early June to form a picture of how GCC citizens interact with technology at the consumer level.
By  Stephen McBride Published  July 3, 2014

With one of the world's largest smartphone penetration rates and one of the fastest growing technology sectors, the Gulf region's relationship with technology is all-pervading. ITP.net, in association with Channel Middle East, decided to run an online survey to get a clearer picture of the shape of the sector, specifically with regard to how individual consumers live with tech in the home and elsewhere.

Click here for results in summary

The ITP.net e-Lifestyle Survey was run online during May and early June. The anonymous poll sought to form a picture of how GCC citizens interact with technology at the consumer level, asking questions about preferences, favoured brands, spending patterns and usage habits.

More than half the respondents (54%) were aged between 21 and 40 and split between 85% male and 15% female. Some 69% lived in the UAE, a further 12% in Saudi Arabia, with the rest spread evenly throughout other Gulf countries.

Over 90% of respondents own a smartphone and two thirds have a tablet, reflecting the particularly high penetration rates seen in the region in recent years and explaining the increased initiation of mobile-friendly ICT projects by regional governments.

Forty per cent of Gulf residents spend more than $1,000 per year on electronic goods. The poll showed that 38.42% of GCC consumers spent between $1,000 and $9,999, while a small proportion spent more than $10,000 per year. However, almost half of all respondents (49.86%) proved thriftier, parting with between $100 and $999, while just over 10% claimed to spend less than $100.

Click here for results in summary

The combined population of the Gulf Co-operation Council nations is thought to be around 50m. Large ex-patriot populations are present across the region and incomes vary widely. In the survey, more than half (58%) described their occupation as lying in either management, sales and marketing, or IT, and 70% took home between $1,000 and $4,999 per month.

Continues on next page>>

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code