Our SME cloud customers grow faster: Microsoft Gulf

Redmond’s GCC branch releases report on impact of cloud services

Tags: Cloud computingMicrosoft Gulf
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Our SME cloud customers grow faster: Microsoft Gulf
By  Stephen McBride Published  July 2, 2014

Microsoft Gulf today issued a report on the impact of its cloud services on the growth of small businesses, claiming SMEs that migrated to the company's cloud services grew at a faster rate.

"SMBs represent over 90 % of the UAE's private sector. Recent research commissioned by Microsoft reveals that SMEs that use Microsoft cloud services grow faster than those who do not," said Ihsan Anabtawi, business group lead, Microsoft Office Division, Microsoft Gulf.

Microsoft cited the example of SwitzGroup, a food manufacturing chain that moved its IT into the cloud. "Office 365, which includes Exchange Online, Lync, and SharePoint has sorted SwitzGroup's primary issue of an inefficient email system," Microsoft said in a statement.

Other examples cited in the report are: bathroom, tiles and plumbing supplier Sanipex, which migrated to MS Exchange; and Super Group, an international business conglomerate, which deployed Office 365.

According to the State of SMEs Report published by Dubai SME early this year, only 21% of SMEs surveyed indicated deployment of advanced IT systems (ERP, CRM) to manage their business operations.  Even though 70% of SMEs use basic or advanced IT systems, only 35% make an accounting provision for IT expenses in their annual budgets.

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