Merlin Digital seeks to appoint franchisees

Consumer electronics maker eyes MEA power retail segment

Tags: Merlin Digital
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Merlin Digital seeks to appoint franchisees Bachani says Merlin wants to grow its franchise network in Middle East and Africa. (ITP Images)
By  Manda Banda Published  July 1, 2014

Dubai-based consumer electronics gadget maker, Merlin Digital has revealed that it is looking to appoint franchisees for its Merlin range of tablet, smartphone, smart watch, accessory and other wearable health products.

The company said the new plan aims to help set-up Merlin gadget stores in Middle East and Africa (MEA) as the company continues to expand its product breadth and offering to resellers and power retailers.

The company said it already has franchise stores in Ukraine, Russia and Singapore and wants to appoint partners in select countries in the Middle East and Africa (MEA) region.

Rohit Bachani, co-founder, Merlin Digital, said the company is looking to appoint franchisees in GCC and Africa as these regions hold so much growth potential for the products it supplies to the market.

Bachani added that Merlin has identified KSA, Libya, Kenya, Nigeria and South Africa as countries where it wants to recruit franchisees interested in setting up gadget shops in strategic locations in those countries.

"We have been encouraged by our recent ranking in the 'Dubai Top 100 SMEs' ranking were we ranked in eighth place. As a Dubai-based manufacturer of gadgets and consumer electronics, we want to take our technology story to the rest of the world and we believe that appointing franchisees will help us to achieve this goal," he said.

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