World Cup tops a billion Facebook interactions

Facebook’s data editors say they have never measured an event with as many interactions

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World Cup tops a billion Facebook interactions This photo of Neymar and Hulk posing as action figures has over 2.5 million likes and more than 70K shares, making it the most engaging post by any player during the World Cup on Facebook.
By  Helen Gaskell Published  July 1, 2014

Facebook has announced that the World Cup 2014 is officially the most popular event in Facebook history.

On the company's news page, Facebook said that since 12th June, it counted over one billion interactions on its network, which includes posts, comments and likes.

"Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment. Facebook's data editors have never measured an event - sports or otherwise - that has topped a billion interactions." The statement said.

It also gave information of the matches which have created the highest level of Facebook conversation. 58 million people had more than 140 million interactions for the World Cup opener between Brazil and Croatia on June 12 and on Saturday, more than 31 million people had 75 million interactions related to the match between Brazil and Chile. This became the second highest level of conversation for any World Cup match that Facebook's data team has measured to date.

Brazilian players are also driving Facebook engagement, a photo of Neymar and Hulk posing as action figures has over 2.5 million likes and more than 70K shares, making it the most engaging post by any player during the World Cup.

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