SAP unveils secret of German World Cup success

Hana platform proves to be ‘12th man’ through real-time analytics

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SAP unveils secret of German World Cup success The ‘goal’ of the project was to build a solution that enhanced on-field performance leading up to the FIFA World Cup.
By  Stephen McBride Published  June 26, 2014

SAP and the German Football Association (DFB) have demonstrated the SAP Match Insights solution for football, in a joint project between the German tech company and the country's soccer watchdog.

The solution runs on SAP's analytics platform Hana and is intended as a supporting tool for training, preparation and tournaments. It is also geared towards helping coaches and scouts to process vast amounts of data to "find and assess key situations in each match to improve player and team performance", SAP said in a statement.

In February this year, during the Dubai Duty Free Tennis Championship, Jenni Lewis, solutions architect, Sponsorship Technology, SAP Global Marketing, told how the company's Lumira visualisation platform was being used in conjunction with Hana to show real-time views of the performance of tennis players.

"Information by itself is noise; information with insight tells a story," she said at the time.

The "goal" of the project between SAP and the coaches of the German national football team was to build a solution that enhanced the on-field performance leading up to the FIFA World Cup.

"SAP's involvement has transformed the football experience for coaches, players, fans, and the media," said Oliver Bierhoff, SAP ambassador and manager of the German national football team. "Imagine this: In just 10 minutes, 10 players with three balls can produce over 7m data points. SAP Hana can process these in real time. With SAP, our team can analyse this huge amount of data to customise training and prepare for the next match."

"Big Data is an incredible resource for coaches and players to contextualise information and draw well-informed conclusions to optimise training and tactics," said Fadi Naoum, senior vice president, application and innovation head, Sports and Entertainment, SAP AG. "It's high time to make this type of information accessible to sports journalism and the fans as well."

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