Du launches #30DaysofSharing campaign for Ramadan

Telco pledges AED10 donation to Iftar Tables fund for every tagged social post

Tags: CharityCorporate Social ResponsibilityEmirates Integrated Telecommunications Company United Arab Emirates
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Du launches #30DaysofSharing campaign for Ramadan Du’s Iftar Tables initiative is aimed at distributing Iftar meals to the less fortunate.
By  Stephen McBride Published  June 25, 2014

Dubai-based telecoms provider du has launched a Twitter hashtag to drive the company's charitable donations to its annual Iftar Tables during the Holy Month of Ramadan.

For every shared Ramadan moment posted on social media sites Twitter, Instagram and Facebook under the #30DaysofSharing tag, du has pledged to donate AED10 to its Iftar Tables initiative, which is aimed at distributing Iftar meals to the less fortunate.

The telco has announced that this year there will be three locations for distribution: next to Hazza Bin Zayed mosque in Abu Dhabi, next to Nad Al Qusais mosque in Dubai, and next to Al Fisht Mosque in Sharjah.

Du has also invited the general public to help in distributing Iftar meals at the Tables locations. Volunteerism is organised in collaboration with Think Up GCC. Volunteers can send an email to volunteers@thinkup.ae, along with their mobile number and details of where and when they would like to volunteer. Volunteers must be accompanied by a parent or guardian if they are younger than 18.

 "We are all united during the Holy Month, and we invite the UAE community to share with us the most important things to them during this time of reflection," said Hala Badri, executive vice president, Brand and Communications, du.

"From daily habits to photographs of the mosques, Taraweeh to Douaas, gatherings with friends and family at Iftar and Suhoor around the city, Ramadan recipes and Islamic information - everyone has something special to share. We also encourage the community to use #30DaysofSharing share details of their social contributions, from volunteerism to sharing food, all in the spirit of the Holy Month of Ramadan."

In addition to the AED10 donated for ever #30DaysofSharing post, du has allocated AED1.57m, from 5% of the monthly fees from its Emirati Plan subscriptions, to employ 25 Emirati women who will cook the Iftar meals.

Du has organised several other events for the Holy Month, including special activities for its employees. These include a work stress workshop to help create balance between professional and personal life, a daily wellness tip quiz and the annual Ramadan Cup football tournament.

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