Get to know: Denny Liang

I think the wireless space despite all the potential it has for resellers, it remains a highly competitive segment with price wars the order of the day.

Tags: TP-LINK (www.tp-link.com/en/‎)
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Get to know: Denny Liang
By  Manda Banda Published  June 28, 2014

Denny Liang, General Manger, TP-Link Middle East.

What’s your career history to date? How did you end up working in Dubai?

I started my career in the IT industry as a sales person with an engineering education background in China. I have been working with TP-Link for five years, and was also one of the first few members of the team to come to the Middle East region to begin developing the company’s business and market.

If you could improve one thing about the channel business what would it be?

I would first say providing better technical service to end-users, giving more product training to sales people at partner level and making sure that all our reseller partners competently sell our products is something that TP-Link is striving for in the regional channel.

What product or technology should the channel watch out for this year?

I believe that channel partners across the region should be on the lookout for 4G as the technology has continued to garner speed this year. Our R&D people and sales teams will continue doing their best to provide high quality products that are multi-functional and simple to operate in this sphere.

What is your proudest career achievement to date?

My proudest career accomplishment to date is the revenue growth the company has witnessed since setting up presence in the region in 2011.

What is the best piece of advice you have been given?

The preeminent guidance that I have received was to have self-belief and knowing that nothing is beyond one’s ability if they put their mind to it. “The sky is the limit” is an adage that has helped me throughout my career.

What is the biggest mistake you have ever made since working in the IT market?

While mistakes are part of life and the job, I don’t think I have made any huge mistakes since I started my career in IT market. I have a great sales team here in the Middle East.

Which IT company, other than your own, do you most admire and why?

I admire many IT companies and the most important thing for me is to learn from their success.

What is the biggest challenge facing the Middle East IT channel?

I think the wireless space despite all the potential it has for resellers, it remains a highly competitive segment with price wars the order of the day. I sincerely hope that going forward, the main stakeholders in this sector will develop the market by bringing new products that deliver value rather than compete on price.

What’s your favourite thing about the company you are currently working for?

I love the team I work with and I also enjoy every moment I am with them. We all have the same vision of becoming the strongest brand in this market. It’s nice to work in an environment where your effort is valued and appreciated.

What sort of interests do you have outside of work?

I love to cook for my colleagues and spend time sharing life experiences. My family is in China so being with colleagues makes up for the time I would spend with my family.

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