DISTREE Africa to grow delegate participation

Inaugural expo hailed a success as more partners look forward to next year’s event

Tags: Distree EventsSystems integrator
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DISTREE Africa to grow delegate participation Hemraj says based on partner feedback, DISTREE Events anticipates the Africa expo to grow next year.
By  Manda Banda Published  June 23, 2014

Following the debut DISTREE Africa event, DISTREE Events, the organisers of the premier global consumer electronics expo has revealed bold plans that will see it grow the number of delegates and vendor brands participating at next year's show.

The carefully structured event format, which gave ICT and consumer electronics (CE) brands the opportunity to pre-schedule a series of one-on-one meetings with leading distributors, resellers, solution providers and retailers from across Africa, saw more than 40 vendors and 15 distributors exhibit products at the debut event in Nairobi.

Farouk Hemraj, CEO at DISTREE Events, said: "More than 300 delegates attended the event, including 100-plus vendor and distributor executives, representatives from more than 90 key Africa resellers and senior management from more than 30 top regional retailers."

"In total, more than 150 companies attended DISTREE Africa 2014, plus analysts, expert speakers and press. With delegates from more than 18 African countries, more than 1000 pre-scheduled one-on-one meetings were held between delegates," he added.

Hemraj said based on the feedback, DISTREE Events anticipates that the expo will grow both from a delegate perspective and exhibitor participation. "I am forecasting a whole new event emerging for Africa as we are attracting retailers, resellers and systems integrators to the show," he said. "With the consumer/corporate product lines blurring, there is need especially in Africa to use DISTREE as a platform where solutions can also be showcased for the corporate market."

Hemraj said the company plans to attract more value focused distributors based in the Middle East to look at opportunities that are emerging as governments on the continent ready their e-government initiatives.


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