Track24 launches smart tracking mobile app

SMART24 aimed at ‘securing global workforce against unforeseen threats’

Tags: Track24 (www.track24.com)
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Track24 launches smart tracking mobile app Connected via GPRS and GPS, SMART24 is also equipped for SMS fall-back, allowing the app to be used in remote areas.
By  Stephen McBride Published  June 23, 2014

Location-management solutions company Track24 today announced the launch of its SMART24 tracking app for mobile platforms, which it said addressed "unforeseen threats in today's volatile world".

Available via iOS, Android, Windows Phone 8 and Blackberry handsets, SMART24 provides "round-the-clock monitoring, enabling instant headcount polling capabilities across a workforce".  In the event of an emergency, individuals can notify the security department by activating the panic alarm, appearing as an immediate visual alert on the back-office software platform, as well as via an automated SMS and e-mail. 

Tracking can be disabled for privacy-conscious users, but if the panic button is activated the phone will update the user's location every 15 seconds and adopt real-time monitoring if required. Also, an in-built ‘Heartbeat' function means that, even with tracking disabled, the app sends a message every day, allowing the monitoring centre to know the panic button is still operational.

Connected via GPRS and GPS, SMART24 is also equipped for SMS fall-back, allowing the app to be used in remote areas and it is also designed for low power usage in a bid to maximise battery life.

Track24 said the app was aimed at the growing number of multinationals moving into emerging markets and would help those companies "fulfil critical duty-of-care obligations".

"As the use of smartphones in business continues to rise across the Middle East and the wider world, Track24 is calling for organisations to embrace these new mobile technologies to manage the security of their entire workforce," the company said in a statement. "As it stands, lack of awareness, investment and education by numerous multinational organisations are leaving personnel exposed to life-threatening risks."

"During our 10 years' of working in this market, we have seen first-hand the hazards, dispersed staff can face," said Marius Gilmore, director, Track24.

"We recently commissioned a piece of global research, due to be published in full later in the year, wherein executives working for multinational corporations in high-risk zones were asked to comment on how security concerns and measures impact their working lives. One of the most startling insights revealed that not only are employees often responsible for organising personal security procedures; many also seem to be building a tolerance of the high risks associated with working in these regions, which is even more surprising when one considers that over half of those interviewed have been directly involved in emergency incidents. These findings reveal that we need to raise awareness levels and demonstrate the significant role advanced mobile technologies, such as the SMART24 app, can play in managing the security of your staff." 

Growing opportunities across Africa, the Middle East and India mean existing operations are expanding into these territories and new businesses are emerging there. As a result, a growing number of expatriates and contract workers are relocating to unfamiliar environments where, Track24 argues they "risk facing serious threats, including hostile political environments, terrorism, natural disasters and vehicle-related accidents".

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