E-LIFESTYLE SURVEY 2014: Features trump brand for Gulf consumers

Electronics consumers consider functionality more important than manufacturer reputation

Tags: ITP Publishing GroupLaptopsUnited Arab Emirates
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E-LIFESTYLE SURVEY 2014: Features trump brand for Gulf consumers Functionality wins out over brand reputation when Gulf residents go shopping for electronics.
By  Stephen McBride Published  June 19, 2014

Gulf consumers place the functionality of an electronic device above the reputation of the manufacturer, ITP.net can reveal.

The ITP.net e-Lifestyle Survey showed that 39.51% of GCC consumers rated functionality the most important concern when buying electronic goods, while only 28.07% considered brand to be more important.

A mere 8.72% placed price as the top priority and only 9.26% said that reviews and friends' recommendations were the most important influence on their spending.

The ITP.net e-Lifestyle Survey was run online during May and early June. The anonymous poll sought to form a picture of how GCC citizens interact with technology at the consumer level, asking questions about preferences, favoured brands, spending patterns and usage habits.

More than half the respondents (54%) were aged between 21 and 40 and split between 85% male and 15% female. Some 69% lived in the UAE, a further 12% in Saudi Arabia, with the rest spread evenly throughout other Gulf countries.

More than half (58%) described their occupation as lying in either management, sales and marketing, or IT, and 70% took home between $1,000 and $4,999 per month.

Over the coming days, we will be sharing other findings of the survey with our readers, so be sure to check ITP.net regularly for updates.

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