Cisco’s Internet of Everything: implications and concerns

Infrastructure specialist’s regional GM shares thoughts on staggering traffic growth

Tags: Cisco Systems IncorporatedIPv6Internet of ThingsUnited Arab Emirates
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Cisco’s Internet of Everything: implications and concerns Ghoul: A generation used to be 14 years; this is how we measured changes. Now it’s four or five years.
By  Stephen McBride Published  June 19, 2014

Cisco recently shared its latest Visual Networking Index with the industry and as expected, Internet traffic is on the rise. In the Middle East and Africa region alone, Cisco expects a fivefold increase in Internet traffic between now and 2018 and a sevenfold increase in IP video traffic.

In particular, the FIFA World Cup was mentioned prominently in Cisco's publicity statements about the VNI. Tarek Ghoul, general manager, Cisco Gulf, Levant and Pakistan chatted with about the numbers.

"We've calculated that 60,000 [football] fans, moving from their hotel rooms to a stadium to watch a game and then moving back [to their hotels] - say three or four hours - will generate [Internet] traffic equivalent to [that generated] by one peak hour from the 94m smart devices in the whole country of Brazil," Ghoul explains.

As routinely staggering as Internet traffic and data storage figures have become, Ghoul is more interested in the behavioural changes behind them.

"Eighteen or 19 years ago I used to go to the office to experience technology; I go back home and I have just a TV," he says. "Over the past five years, this has become the other way round. I come to the office and I have a PC and an email, but I go back home and I have video, apps, mobility and social media."

The third platform (cloud, mobile, social media and big data analytics) has come about seemingly by stealth. Old hands in the technology industry are scrambling to keep pace with new behaviours and chief information security officers (CISOs) are struggling to keep a lid on sensitive data as devices casually drift to and fro across corporate boundaries.

"The Big Bang, in my opinion, is the consumerisation of technology," Ghoul says. "Technology is not [being introduced] by the enterprise; it is coming from consumers."

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