Twitter prepares for C-level reshuffle

Microblogging firm dilutes COO’s role, mulls executive shake-up

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Twitter prepares for C-level reshuffle Twitter has struggled to grow its user base significantly since going public.
By  Stephen McBride Published  June 12, 2014

Twitter Inc is considering a top-level management reshuffle amid investor concerns over the microblogging platform's potential for growing its user base, tech site recode.net reported.

Citing knowledgeable insiders, re/code said COO Ali Rowghani's role was under evaluation. Rowghani was overseeing the product division until product VP Daniel Graf was hired in April; Graf reports directly to CEO Dick Costolo.

Rowghani joined Twitter just over four years ago as chief financial officer. He moved from Disney-owned animation company Pixar where he was also CFO. He was promoted to COO in late 2012 and entrusted with shaking up innovation and beefing up the user base. He also played a key role in Twitter's highly successful IPO.

But in May 41-year-old Rowghani sold 300,000 shares for $9.9m in profit amid a period of downward pressure on Twitter's stock price. Costolo and co-founders and directors Jack Dorsey and Evan Williams had pledged not to sell as a positive nod to investors.

Re/code cited insiders who were present at a recent "tea time" (bi-weekly meetings of Twitter's senior executives) in which Rowghani was grilled about the sale. Rowghani reportedly told the audience the money had been donated to research into a disease that took his father's life. Rowghani had also been the subject of an article in the Wall Street Journal on April 29 that referred to him as Twitter's "Mr. Fix-It" and claimed he was seen inside the company as a "co-CEO among employees" to Costolo. According to re/code's insiders, the report was not well received among directors and senior executives.

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