Aruba: Gen mobile transforming the network

Aruba CMO kicks off EMEA Atmosphere conference with strong claims over mobility and wireless

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Aruba: Gen mobile transforming the network Aruba: IT managers are now wrangling with demands from an increasingly mobile workforce
By  Tom Paye Published  June 11, 2014

Kicking off the Aruba Networks EMEA Atmosphere user conference today, the company's chief marketing officer, Ben Gibson, proclaimed that the networking industry had changed more in the past two years than it had in the previous two decades.


During the opening keynote at the two-day AirHeads event, held in Italy, Gibson said that IT managers were now wrangling with demands from an increasingly mobile workforce. And that to accommodate those demands, enterprise networks needed to be re-evaluated, particularly when it came to wireless connectivity.


"It's a new age group - you have this gen-mobile worker coming into the workplace. They're students coming into universities, they're new workers at large enterprises, and they have an average of four-plus mobile devices. And they want to bring these personally owned devices into the workplace and use them," he said.


"With this generation, if you're a network engineer, you're probably thinking, 'How am I going to support those kind of densities, and how many pictures and videos are they sending?' This is becoming a common headache out there in the market. We think it's beautiful but we also know it can be awfully challenging."


Gibson said that the number of conversations that Aruba had been having with customers over building robust wireless networks had skyrocketed in recent years as a result of gen mobile. This, he said, was evidenced by the fact that the company's Atmosphere conference was attracting more and more people every year. In 2010, 143 delegates attended the Atmosphere conference in Berlin, while 522 have come to Italy for this year's event.


Following Gibson's keynote, Ovum Research's Richard Absalom, a senior analyst, delivered a presentation on how to approach the issue of mobility. And later on, two wireless case studies from London's Heathrow Airport were presented to delegates. 

The Heathrow projects involved installing Aruba wireless solutions to, in one case, raise customer satisfaction over the airport's free Wi-Fi, and in another, combine LTE technology with Wi-Fi to create mobile hotspots for airport staff.


The EMEA Atmosohere conference runs until June 12.

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