ACN Summit: Third platform’s struggling campaign

Regional experts chronicle the triumphs and stumbling blocks of the new style of IT

Tags: Big dataCloud computingITP Publishing GroupInternational Data CorporationStarwood Hotels & Resorts Worldwide
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ACN Summit: Third platform’s struggling campaign
By  Stephen McBride Published  June 3, 2014

The third platform conversation is not new. Throughout the region businesses continue to struggle with the multi-dimensional impact of cloud, mobile, analytics and social media.

At the Arabian Computer News Enterprise Computing Summit 2014, regional experts sketched the continuing challenges surrounding the technologies that are governing the new style of IT.

"This is one of the fastest growing regions in the world when it comes to technology adoption," said Adriana Rangel, research director,  systems and infrastructure solutions, MEA and Turkey, IDC. "This year we estimate that the Middle East is going to spend $32bn on technology. All the growth we see in investments is coming from the new platform, the new style of IT."

 "We are seeing a very strong strategic push to standardisation," said Nigel Hattersley, Middle East regional director of IT, Starwood Hotels and Resorts. "We see the acceptance of social growing enormously, but we still have some way to go when you compare how social is used in the hotel industry in Europe and America compared to what we are doing in the Middle East. We are seeing individual hotel policies being put in place that will force management teams to adopt social and mobility."

CIOs that see the commercial benefits of the third platform are facing an uphill battle in some quarters to convince regional stakeholders of the solidity of those returns, but overall, adoption is accelerating.

"The difficulty is proving to the stakeholders that there is a return on investment, that data is protected and that there is still a level of ownership of that data," said Hattersley.

"From our conversations [and surveys] with CIOs, we find that at least half of them have a plan in place to adopt those technologies," Rangel said. "Adoption is not that fast in the rest of the Middle East, but in Gulf countries, especially the UAE and Saudi, [third platform technologies] are no longer trends, they are already part of our reality."

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1192 days ago
Vinod Mehra

The fundamental shift is happening towards Cloud and MENA region will hasten cloud progress with support of robust security and less cost cumbersome teleco cost

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