JadoPado learns to 'speak Arabic'

e-retailer announces it can now serve customers in Arabic

Tags: E-commerceJadoPado (www.jadopado.com)United Arab Emirates
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JadoPado learns to 'speak Arabic' JadoPado's blog said that it indicates on a given product page that descriptions and specifications are machine translated so that customers are aware that anything that doesn’t look right is hopefully the machine's mistake.
By  Helen Gaskell Published  June 1, 2014

UAE online retailer JadoPado has announced today that it has “learnt to speak Arabic.”

According to its online blog, JadoPado has until now, not had enough bandwidth internally to “execute a complete Arabic experience.”  

“After much thought and experimentation with how to go about translating over 740,000 words, we ended up with a hybrid approach that prioritised what we felt was important and left other areas for future improvement.

“We’ve manually translated all menus, buttons, forms, labels and content except for product content and specifications. We managed the former using the super cool localisation server Pootle and ran the latter through Google Translate. We indicate on a given product page that descriptions and specifications are machine translated so that customers are aware that anything that doesn’t look right is hopefully a machine and not us!” The company said in a blog.

Admitting it is “nowhere close to perfect” JadoPado has said that it can now start serving customers in Arabic, from browsing through to checkout.

JadoPado InstaSearch, an improved search tool on the website was also announced today and according to JadoPado is “blindingly fast” and available on both desktop and mobile.

Created by a team at new start-up, Algolia, the improved search and quality features indexes including one to handle search in Arabic.

The blog said: “Our data indicates that our conversion rate doubles if visitors use search on the site. Therefore, improving search and the quality of results can have a significant impact on revenue.”

JadoPado for Mobile has also been redesigned and redeveloped from scratch and is available for both tablets and smartphones.

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