Twitter’s future growth lies in emerging markets: report

Micro-blogging platform will have 400m-strong user base by 2018, says eMarketer

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Twitter’s future growth lies in emerging markets: report One territory not included in the figures is China, where Twitter is still officially banned. (Getty Images)
By  Stephen McBride Published  May 28, 2014

Twitter Inc's future growth will be tied more to emerging markets such as the Middle East, Asia and Latin America, according to research from eMarketer.

The micro-blogging firm is projected to see a 24.4% in its global user base in 2014 and have almost 400m users worldwide by 2018, which is a significant shortfall on the 1bn previously predicted.

Twitter's stock price has slumped over 50% since the start of the year as user growth has slowed in the US, eMarketer expects markets such as Indonesia and India to lead a global swell. In dia in particular could see almost 60% growth this year.

"Twitter's US user base gets outsized - but appropriate - attention because it accounted for nearly three quarters of Twitter's total ad revenues in 2013, according to company reports," said eMarketer.

"The US will remain the single largest country in terms of the number of individual Twitter users throughout our forecast, but currently, it still represents just over 20% of all Twitter users worldwide."

One territory not included in the figures is China, where Twitter is still officially banned, despite a visit in March by chief executive Dick Costolo.

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