Samsung launches UAE brand store with Jacky’s

Deira City Centre unit will feature household, consumer ranges, customer service centre

Tags: Jacky's ElectronicsSamsung Electronics CompanySouth KoreaUnited Arab Emirates
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Samsung launches UAE brand store with Jacky’s (Left to right) Sang Hak Kim, executive vice president, Advanced R&D Team, Samsung, Choongro Lee, senior vice president, Samsung Middle East Headquarters, Ashish Panjabi, COO, Jacky's, BK Yoon, president and co-CEO, Samsung Electronics, YS Kim, president, Samsung Gulf, KK Park, executive vice president, Visual Display Sales and Marketing Team, Samsung.
By  Stephen McBride Published  May 26, 2014

Samsung Electronics has opened its latest brand store in the UAE in Deira City Centre Mall in partnership with power retailer Jacky's.

The new brand showroom will showcase the South Korean vendor's latest products, including the Food Showcase Refrigerator, Crystal Blue Washing Machine, Curved UHD TVs and the Galaxy S5 smartphone.

BK Yoon, president and co-CEO, Samsung Electronics, attended the inauguration of the new brand store and said: "Our vision at Samsung is to improve people's lives across the globe through our products. The GCC region is a very important market with high potential and it is very rewarding to know that people here support our business. The opening of our new brand store in the UAE marks our international expansion and commitment for delivering excellent products in every part of the world". 

Commenting on the opening of the Samsung store at Deira City Centre Mall, Young Soo Kim, president, Samsung Gulf Electronics, said: "The opening of our new brand store in the UAE is testament to the strength of Samsung as a brand in the GCC region and the customer loyalty we have built over the years. We see very positive things in store for the UAE's future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. As such, we feel this is the right time to expand our footprint across the retail space."

Ashish Panjabi, COO, Jacky's Group of Companies, added, "The latest store to be added to our portfolio is testament to the values Jacky's shares with Samsung. The customer experience remains central to the services we provide, and this has ensured a strong partnership between ourselves and Samsung. We are confident that shoppers in the local area will soon consider Samsung's Deira City Centre Mall as their first-stop shop for all their electronic needs."

The new store in Deira City Centre will also have a customer service counter, where staff will be able to conduct minor repair jobs on the spot.

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