Google to enter SMB Wi-Fi market: report

Search giant to sell discounted provider kit in bid to analyse logged-on users’ behaviour

Tags: Google IncorporatedUSA
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Google to enter SMB Wi-Fi market: report Some behavioural data might be shared with service providers, but it is not known which data Google might choose to part with. (Getty Images)
By  Stephen McBride Published  May 22, 2014

Google is set to enter the Wi-Fi equipment market as it plans to offer discounted hardware and software, according to a report from Reuters that cites tech resource The Information.

While no specific pricing model has been reported, the equipment and software provided is described as “commercial grade” and is reportedly being offered at a “steep discount”.

Businesses would be able to manage the services remotely, but Wi-Fi users would have to log in, which would allow Google to monitor their entire Internet sessions even if they did not use Google services. It is understood that some of that behavioural information might be shared with the service providers, but it is not known which data Google might choose to part with.

The offering is aimed at small-to-medium businesses such as restaurants, medical clinics and gyms and is expected to be rolled out in the summer.

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