Emirates NBD unveils tablet based financial planning

New apps said to 'redefine the way relationship managers connect with clients'

Tags: Emirates NBDUnited Arab Emirates
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Emirates NBD unveils tablet based financial planning The new apps offer complete details of Emirates NBD's product library, including fact sheets and ongoing promotions.
By  Helen Gaskell Published  May 20, 2014

Emirates NBD bank has today announced the launch of  a tablet-based banking service.

Launched for the bank's priority banking relationship managers and wealth management advisors, the new app allows them to access customer information by using a secure tablet banking interface.

"Innovation has always been a key pillar of Emirates NBD's growth strategy, and today's announcement further articulates the bank's commitment to delivering next-generation experiences for our customers. The launch of tablet banking service also represents a significant shift in our ability to analyse, understand and respond to the evolving needs of customers," said Hussam Alhashimi, head of priority banking, Emirates NBD.

"Our Priority Banking customers have a hectic lifestyle, which often prevents them from making regular visits to the priority banking centres or have a series of meetings with relationship managers who plan and manage their finances. The major attraction of the tablet banking service is that it now allows our relationship managers to provide customers with financial and banking solutions on the go." 

The apps offer details of Emirates NBD's product library, including fact sheets and ongoing promotions; they help carry out risk assessment with the help of a detailed questionnaire; and wealth management tool, Wealth Optimiser, which is designed to meet the investment requirements of affluent and emerging affluent customers has also been integrated into the apps.

"At Emirates NBD, we are focusing heavily on introducing the next generation of technology-based banking for customers on the go," said Pedro Cardoso, head of multichannel and customer relationship management, Emirates NBD.

"We have launched the tablet banking service for financial planning first, but we intend to expand the proposition to have transactional capabilities and instant sales generation abilities in the months to come. With the launch of the service, the complete banking experience for priority banking clients has now become simpler, interactive, effective and less time consuming."

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